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~person:"Back, Ki-Joon"
~subject:"Markenartikel"
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Search: subject:"Relationship marketing"
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Markenartikel
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
7
Markenführung
7
Brand
5
Customer satisfaction
4
Emotion
4
Kundenzufriedenheit
4
Cognition
3
Customer integration
3
Hotel industry
3
Hotellerie
3
Kognition
3
Kundenintegration
3
Brand image
2
Brand loyalty
2
Dienstleistungsqualität
2
Integrated resort
2
Internet marketing
2
Markenimage
2
Markentreue
2
Online-Marketing
2
Service quality
2
Viral marketing
2
Virales Marketing
2
behavioral intention
2
integrated resort
2
Affective elaboration
1
Affective engagement
1
Attitudinal brand loyalty
1
Behavioral engagement
1
Betriebliche Wertschöpfung
1
Big Data
1
Big data
1
Brand attitude
1
Brand experience
1
Brand experiential value
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Back, Ki-Joon
Fetscherin, Marc
13
Fournier, Susan
11
Loureiro, Sandra Maria Correia
10
Huber, Frank
9
Guzman, Francisco
8
Japutra, Arnold
8
Veloutsou, Cleopatra
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Augusto, Mário Gomes
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Leckie, Civilai
6
Sarkar, Abhigyan
6
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Konrad, Kai A.
4
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International journal of hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
The service industries journal
1
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ECONIS (ZBW)
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Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
2
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
3
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
4
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
5
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
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