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~person:"Backhaus, Christof"
~person:"Boronczyk, Felix"
~person:"Chien, P. Monica"
~type:"article"
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Search: subject:"Kultursponsoring"
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Sponsoring
15
Sponsorship
15
Consumer behaviour
8
Konsumentenverhalten
8
Sportmarketing
8
Sports marketing
8
Sport
5
Brand management
4
Markenführung
4
Professional sports
4
Profisport
4
Sports
4
sponsorship
4
Brand image
3
Deutschland
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Football
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Fußball
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Germany
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Sport event
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Sport organization
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Sportorganisation
3
Sports facilities
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Sportstätte
3
Sportveranstaltung
3
Advertising effects
2
Arbeitsgruppe
2
Leistungsmotivation
2
Marketing management
2
Marketingmanagement
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Motivation
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Team
2
Werbewirkung
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Work motivation
2
Activation
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Allianz-Konzern <München>
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Ankündigungseffekt
1
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Backhaus, Christof
Boronczyk, Felix
Chien, P. Monica
Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
12
Nufer, Gerd
12
Breuer, Christoph
11
Bruhn, Manfred
11
Grohs, Reinhard
11
Hermanns, Arnold
11
Mazodier, Marc
11
Koronios, Konstantinos
10
O'Reilly, Norm
10
Woisetschläger, David
10
Scheinbaum, Angeline Close
9
Astous, Alain d'
8
Biscaia, Rui
8
Lacey, Russell
8
Bühler, André W.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Meenaghan, John A.
7
Rumpf, Christopher
7
Schnittka, Oliver
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dimitropoulos, Panagiotis
6
Johnston, Margaret A.
6
Weeks, Clinton S.
6
Kim, Yu Kyoum
5
Marwitz, Christian
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Séguin, Benoit
5
Tyler, B. David
5
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Journal of business research : JBR
6
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
International journal of sport finance
1
International journal of sports marketing & sponsorship
1
Journal of marketing
1
Journal of strategic marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
15
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1
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
2
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
Saved in:
5
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
6
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
7
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Goh, Iris K. L.
;
Pappu, Ravi
;
Chien, P. Monica
- In:
Journal of business research : JBR
126
(
2021
),
pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
Saved in:
8
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
9
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
10
Inferring corporate motives : how deal characteristics shape sponsorship perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
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