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~person:"Backhaus, Christof"
~person:"Huber, Frank"
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Search: subject_exact:"Freizeitbekleidung"
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Sportbekleidung
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Sportswear
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Advertising effects
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Consumer behaviour
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Deutschland
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Erfolgsfaktor
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Football
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Eine Frage des Charakters?! : Die Rolle der Persönlichkeitsmerkmale für den Erfolg von Mass Customization
Appelmann, Eva
;
David, Schmid
;
Geuecke, Fabian
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528986
Saved in:
2
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
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