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~person:"Backhaus, Jürgen G."
~person:"Ciorei, Mihaela Andreea"
~person:"DeSarbo, Wayne S."
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Backhaus, Jürgen G.
Ciorei, Mihaela Andreea
DeSarbo, Wayne S.
Fox, Jonathan A
36
Wedel, Michel
6
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Research and Science Today No.3
Gheorghe, Anamaria Elena
;
Manole, Andrada Ligia
; …
-
Volkswirtschaftliche Fakultät, …
-
2012
present their scientific works in the following areas: Social Sciences, Economic Sciences, Legal Sciences,
Humanities
…
Persistent link: https://www.econbiz.de/10011257754
Saved in:
2
Research and Science Today Supplement No.1(3)/2012
Bădilă, Andreea Iuliana
;
Sucilă căs. Pahoni, Cipriana
; …
-
Volkswirtschaftliche Fakultät, …
-
2012
present their scientific works in the following areas: Social Sciences, Economic Sciences, Legal Sciences,
Humanities
…
Persistent link: https://www.econbiz.de/10011259935
Saved in:
3
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework
Wedel, Michel
;
DeSarbo, Wayne S.
-
2002
The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models, especially using traditional descriptor variables (e.g., demographics). Such profiling is critical for the proper implementation of segmentation strategy. We propose a new finite...
Persistent link: https://www.econbiz.de/10009477260
Saved in:
4
Political economy, linguistics and culture : crossing bridges
Backhaus, Jürgen G.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10013433958
Saved in:
5
Political Economy, Linguistics and Culture : Crossing Bridges
Backhaus, Jürgen G.
(
contributor
)
-
2008
Social sciences and economics have undergone enormous progress. While certain topics have been fully researched, others have remained largely under-researched or ignored. It is this discrepancy which prompted the research paradigm of 'Crossing Bridges'. For this volume, ten authors have joined...
Persistent link: https://www.econbiz.de/10013520866
Saved in:
6
The relationship between the marketing mix and share of category requirements
Bhattacharya, C. B.
;
Fader, Peter S.
;
Lodish, Leonard M.
; …
-
1996
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share of category requirements (SCR), defined as each brand's share among the...
Persistent link: https://www.econbiz.de/10009476604
Saved in:
7
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Wedel, Michel
; …
-
1996
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...
Persistent link: https://www.econbiz.de/10009476605
Saved in:
8
Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Cohen, Steven H.
-
1995
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for individual-level estimation of part-worths. We discuss a method for...
Persistent link: https://www.econbiz.de/10009476603
Saved in:
9
A mixture likelihood approach for generalized linear models
Wedel, Michel
;
DeSarbo, Wayne S.
-
1995
A mixture model approach is developed that simultaneously estimates the posterior membership probabilities of observations to a number of unobservable groups or latent classes, and the parameters of a generalized linear model which relates the observations, distributed according to some member...
Persistent link: https://www.econbiz.de/10009476645
Saved in:
10
Game theoretic derivations of competitive strategies in conjoint analysis
Choi, S. Chan
;
DeSarbo, Wayne S.
-
1993
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...
Persistent link: https://www.econbiz.de/10009476759
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