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~person:"Backhaus, Klaus"
~person:"Becker, Jörg"
~person:"Vendrell-Herrero, Ferran"
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Search: subject:"Price bundling"
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Bundling strategy
39
Leistungsbündel
39
Deutschland
10
Germany
10
Business model
8
Business services
8
Geschäftsmodell
8
Industrie
8
Manufacturing industries
8
Unternehmensdienstleistung
8
B-to-B-Marketing
6
Betriebliche Wertschöpfung
6
Business-to-business marketing
6
Innovation
6
Servitization
6
Value creation
6
Computer-assisted marketing
4
IT-gestütztes Marketing
4
Innovation management
4
Innovationsmanagement
4
Investitionsgütermarketing
4
Knowledge-intensive industry
4
Territorial servitization
4
Wissensintensives Unternehmen
4
Beziehungsmarketing
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E-commerce
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KMU
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Prozessmanagement
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German
22
English
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Backhaus, Klaus
Becker, Jörg
Vendrell-Herrero, Ferran
Gebauer, Heiko
35
Kowalkowski, Christian
34
Kohtamäki, Marko
33
Parida, Vinit
28
Choi, Jay Pil
24
Lay, Gunter
23
Thomas, Oliver
23
Baines, Tim
21
Jeon, Doh-Shin
19
Krcmar, Helmut
19
Knackstedt, Ralf
18
Menicucci, Domenico
17
Rabetino, Rodrigo
17
Beverungen, Daniel
16
Bigdeli, Ali Ziaee
14
Evans, David S.
14
Raddats, Chris
14
Leimeister, Jan Marco
13
Nüttgens, Markus
13
Reichwald, Ralf
13
Seiter, Mischa
13
Ulaga, Wolfgang
13
Asongu, Simplice
12
Carlton, Dennis W.
12
Fang, Hanming
12
Norman, Peter
12
Waldman, Michael
12
Ahlert, Dieter
11
Mantovani, Andrea
11
Salinger, Michael A.
11
Fellmann, Michael
10
Kawohl, Julian
10
Kindström, Daniel
10
Lerch, Christian
10
Mankila, Merja
10
Schuh, Günther
10
Steven, Marion
10
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Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
3
Arbeitsberichte des Instituts für Wirtschaftsinformatik
2
Dienstleistungsmodellierung 2010 : interdisziplinäre Konzepte und Anwendungsszenarien ; [die Tagung fand am 24. März 2010 an der Alpen-Adria-Universität Klagenfurt, Österreich, im Rahmen der Konferenz "Modellierung 2010" statt]
2
Dienstleistungsmodellierung : Methoden, Werkzeuge und Branchenlösungen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production economics
2
Journal of business research : JBR
2
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
2
SpringerLink / Bücher
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Competitiveness Review
1
Competitiveness Review: An International Business Journal
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Electronic markets : the international journal on networked business
1
Implementing international services : a tailorable method for market assessment, modularization, and process transfer
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International business review : the official journal of the European International Business Academy
1
International journal of business environment : IJBE
1
Journal of regional research
1
Journal of the Academy of Marketing Science
1
Marketing und Innovation in disruptiven Zeiten
1
Mit Dienstleistungen die Zukunft gestalten : [Impulse aus Forschung und Praxis] ; Beiträge der 8. Dienstleistungstagung des BMBF
1
Regional studies : official journal of the Regional Studies Association
1
Staff working papers / Bank of England
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
1
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
2
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1
The order of the factors matters : how digital transformation and servitization integrate more efficiently
Vendrell-Herrero, Ferran
;
Para-González, Lorena
; …
- In:
International journal of production economics
271
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015049777
Saved in:
2
Entry mode diversity and closing commercial deals with international customers : the moderating role of advanced servitization
Shleha, Waleed
;
Vaillant, Yancy
;
Vendrell-Herrero, Ferran
- In:
International business review : the official journal of …
32
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013494113
Saved in:
3
Assessment of industrial pre-determinants for territories with active product-service innovation ecosystems
Vaillant, Yancy
;
Lafuente, Esteban
;
Vendrell-Herrero, Ferran
- In:
Technovation : the international journal of …
119
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014475899
Saved in:
4
Product-service innovation systems : opening-up servitization-based innovation to manufacturing industry ; editorial
Lafuente, Esteban
;
Vaillant, Yancy
;
Vendrell-Herrero, Ferran
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014476866
Saved in:
5
Das Differenzierungspotenzial von Services : digitale Technologien als Innovationstreiber
Backhaus, Klaus
;
Backhaus, Max Philipp
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 33-52)
.
2023
Persistent link: https://www.econbiz.de/10013555044
Saved in:
6
Territorial servitization : conceptualization, quantification and research agenda : editorial
Vendrell-Herrero, Ferran
;
Lafuente, Esteban
;
Vaillant, Yancy
- In:
Journal of regional research
(
2020
)
48
,
pp. 5-15
Persistent link: https://www.econbiz.de/10012305382
Saved in:
7
Bundling and exporting : evidence from German SMEs
Aquilante, Tommaso
;
Vendrell-Herrero, Ferran
-
2019
Persistent link: https://www.econbiz.de/10011979452
Saved in:
8
Bundling and exporting : evidence from German SMEs
Aquilante, Tommaso
;
Vendrell-Herrero, Ferran
- In:
Journal of business research : JBR
132
(
2021
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012581556
Saved in:
9
Adoption and optimal configuration of smart products : the role of firm internationalization and offer hybridization
Vendrell-Herrero, Ferran
;
Bustinza, Oscar F.
;
Vaillant, …
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 41-53
Persistent link: https://www.econbiz.de/10012588314
Saved in:
10
Make-or-buy configurational approaches in product-service ecosystems and performance
Bustinza, Oscar F.
;
Lafuente, Esteban
;
Rabetino, Rodrigo
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 393-401
Persistent link: https://www.econbiz.de/10012105055
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