//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Berndt, Ralph"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing management
6
Theorie
4
Theory
4
Deutschland
3
Germany
3
Management
3
17.06.1993
1
B-to-B-Marketing
1
Beschaffung
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Branche
1
Business cycle
1
Business ethics
1
Business-to-business marketing
1
Communication
1
Competitive strategy
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Economic sector
1
Graduate business education
1
Human Resource Management
1
Industrial goods
1
Industriegüter
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Investitionsgütermarketing
1
Kommunikation
1
Kommunikationspolitik
1
Konjunktur
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Management information system
1
Management-Informationssystem
1
Personalmanagement
1
Preismanagement
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Collection of articles of several authors
Lehrbuch
22
Textbook
16
Graue Literatur
12
Non-commercial literature
12
Aufsatz im Buch
10
Book section
10
Bibliografie enthalten
8
Bibliography included
8
Konferenzschrift
6
Sammelwerk
6
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
3
Case study
3
Conference proceedings
3
Fallstudie
3
Handbook
2
Handbuch
2
Festschrift
1
more ...
less ...
Language
All
German
6
English
3
Author
All
Backhaus, Klaus
Berndt, Ralph
Bruhn, Manfred
18
Drees, Norbert
15
Sheth, Jagdish N.
15
Meffert, Heribert
12
Homburg, Christian
8
Pepels, Werner
6
Esch, Franz-Rudolf
5
Pilarczyk, Bogna
5
Varadarajan, Rajan
5
Bauer, Hans H.
4
Hermanns, Arnold
4
Hippner, Hajo
4
Kleinaltenkamp, Michael
4
Langner, Tobias
4
Laroche, Michel
4
Springer, Reiner
4
Viswanathan, Madhu
4
Wilde, Klaus D.
4
Wind, Yoram
4
Balmer, John M. T.
3
Chadraba, Petr
3
Diller, Hermann
3
Herrmann, Andreas
3
Herstatt, Cornelius
3
Hunke, Guido
3
Kirchgeorg, Manfred
3
Melanthiou, Yioula
3
Melewar, T. C.
3
Mellahi, Kamel
3
Pfeffermann, Nicole
3
Plinke, Wulff
3
Semerkova, L. N.
3
Shankar, Venkatesh
3
Singh, Ramendra
3
Tesar, George
3
Veloutsou, Cleopatra
3
Wagner, Udo
3
Wang, Yonggui
3
more ...
less ...
Institution
All
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von P...
Backhaus, Klaus
(
contributor
);
Meffert, Heribert
(
honouree
)
-
2008
Persistent link: https://www.econbiz.de/10003737651
Saved in:
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
Bagusat, Ariane
;
Marwitz, Christian
;
Berndt, Ralph
; …
-
2008
Persistent link: https://www.econbiz.de/10003602310
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Innovatives Management : mit 18 Tabellen
Berndt, Ralph
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001446487
Saved in:
5
Marketing in der Rezession : Dokumentation des Workshops vom 17. Juni 1993
Meffert, Heribert
(
contributor
);
Wagner, Helmut
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10013330210
Saved in:
6
Handbuch Marketing-Kommunikation : Strategien, Instrumente, Perspektiven; Werbung, Sales Promotions, Public Relations, Corporate Identity, Sponsoring, Product Placement, Messen, Pe...
Berndt, Ralph
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10014271575
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->