//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Costello, John P."
~subject:"Brand management"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobiles Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
World
Mobile Marketing
4
Mobile marketing
4
Deutschland
3
Germany
3
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Asymmetric information
1
Asymmetrische Information
1
Auction
1
Auktion
1
Automotive industry
1
BASF Coatings AG
1
Bertelsmann AG
1
Branchenentwicklung
1
Cooperative purchasing
1
Decision under risk
1
Distribution channel
1
Einkaufsgemeinschaft
1
Entscheidung unter Risiko
1
Gambling
1
Glücksspiel
1
Internet
1
Kfz-Industrie
1
Lackindustrie
1
Markenführung
1
Paint industry
1
Physical distribution
1
Preismanagement
1
Preispolitik
1
Pricing strategy
1
Publishing industry
1
Sector development
1
Theorie
1
Theory
1
Unternehmen
1
Verlagswesen
1
Vertrieb
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
1
English
1
Author
All
Backhaus, Klaus
Costello, John P.
Muther, Andreas
5
Meffert, Heribert
4
Bauer, Hans H.
3
Bongartz, Michael
3
Fantapié Altobelli, Claudia
3
Eberspächer, Jörg
2
Fassott, Georg
2
Gao, Tao
2
Holtel, Stefan
2
Mezger, Miriam
2
Pagani, Margherita
2
Rohm, Andrew J.
2
Sadrieh, Abdolkarim
2
Scholz, Joachim
2
Sultan, Fareena
2
Totz, Carsten
2
Volkmer, Stefan
2
Ahlert, Dieter
1
Ahrens, Michael
1
Avis, Mark
1
Axcell, Shana
1
Baena, Verónica
1
Bagnall, Gaynor
1
Baier, Daniel
1
Berndt, Ralph
1
Bliemel, Friedhelm
1
Brandtweiner, Roman
1
Burmann, Christoph
1
Büttgen, Marion
1
Chang, Ai-Mei
1
Crawford, Garry
1
Dawo, Sascha
1
Drees, Norbert
1
Drennan, Judy
1
Duffy, Katherine
1
Ebrahimi, Bahman P.
1
Egger, Roman
1
Eggert, Andreas
1
more ...
less ...
Published in...
All
Digital advertising : theory and research
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International digital advertising : lessons from around the world
Taylor, Charles Raymond
;
Costello, John P.
- In:
Digital advertising : theory and research
,
(pp. 345-361)
.
2017
Persistent link: https://www.econbiz.de/10011646125
Saved in:
2
Marken im Internet : Aspekte der Hybrid- und Onlinemarkenführung
Backhaus, Klaus
;
Sabel, Tatjana
- In:
Internetökonomie : ein interdisziplinärer Beitrag zur …
,
(pp. 45-70)
.
2006
Persistent link: https://www.econbiz.de/10003308414
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->