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~person:"Backhaus, Klaus"
~person:"Hartley, Steven W."
~subject:"Betriebswirtschaftslehre"
~subject:"International marketing"
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Betriebswirtschaftslehre
International marketing
Marketing management
50
Marketingmanagement
50
Marketing
23
Theorie
13
Theory
13
Deutschland
10
Germany
10
International market entry
6
Internationaler Markteintritt
6
Internationales Marketing
6
B-to-B-Marketing
3
Business-to-business marketing
3
Industrial goods
3
Industriegüter
3
Marketingkonzept
3
Beschaffung
2
Business economics
2
Consumer behaviour
2
Deutsche Bundesbahn
2
Güterfernverkehr
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Management
2
Marketingtheorie
2
Procurement
2
Strategisches Management
2
Supplier relationship management
2
17.06.1993
1
Additive Fertigung
1
Additive manufacturing
1
Advertising industry
1
Advertising media
1
Automated manufacturing
1
Automatisierte Produktion
1
Betriebliches Informationssystem
1
Beziehungsmarketing
1
Big Data
1
Branche
1
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5
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4
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4
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German
5
English
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Backhaus, Klaus
Hartley, Steven W.
Berndt, Ralph
12
Sander, Matthias
12
Fantapié Altobelli, Claudia
11
Meissner, Hans Günther
9
Kotler, Philip
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Boso, Nathaniel
6
Bruhn, Manfred
6
Büschken, Joachim
6
Doole, Isobel
6
Douglas, Susan P.
6
Lowe, Robin
6
Voeth, Markus
6
Gnizy, Itzhak
5
Helm, Roland
5
Helsen, Kristiaan
5
Javalgi, Rajshekhar G.
5
Kotabe, Masaaki
5
Kowalik, Izabela
5
Meffert, Heribert
5
Shoham, Aviv
5
Benkenstein, Martin
4
Cadogan, John W.
4
Craig, C. S.
4
Gabrielsson, Peter
4
Jain, Subhash C.
4
Keegan, Warren J.
4
Mohammad Falahat
4
Müller, Stefan
4
Oh, Han-Mo
4
Samiee, Saeed
4
Schaper, Thorsten
4
Schramm-Klein, Hanna
4
Sousa, Carlos M. P.
4
Swoboda, Bernhard
4
Wind, Yoram
4
Alserhan, Baker Ahmad
3
Asmat Nizam Abdul Talib
3
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ECONIS (ZBW)
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1
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
2
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
3
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
4
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
5
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
6
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
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