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~person:"Backhaus, Klaus"
~person:"Hartley, Steven W."
~subject:"Betriebswirtschaftslehre"
~subject:"Konsumentenverhalten"
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Betriebswirtschaftslehre
Konsumentenverhalten
Marketing management
50
Marketingmanagement
50
Marketing
23
Theorie
13
Theory
13
Deutschland
10
Germany
10
International market entry
6
International marketing
6
Internationaler Markteintritt
6
Internationales Marketing
6
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3
Business-to-business marketing
3
Industrial goods
3
Industriegüter
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Business economics
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Deutsche Bundesbahn
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Management
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17.06.1993
1
Additive Fertigung
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Additive manufacturing
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Advertising industry
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Advertising media
1
Automated manufacturing
1
Automatisierte Produktion
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Betriebliches Informationssystem
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Backhaus, Klaus
Hartley, Steven W.
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Homburg, Christian
9
Best, Roger J.
8
Ko, Eunju
8
Spann, Martin
8
Bauer, Hans H.
7
Bruhn, Manfred
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Keller, Kevin Lane
6
Kotler, Philip
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Benkenstein, Martin
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Kirchgeorg, Manfred
5
Krishna, Aradhna
5
Kuß, Alfred
5
Lindgreen, Adam
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
4
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1
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
3
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
4
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
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