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~person:"Backhaus, Klaus"
~person:"Macharzina, Klaus"
~subject:"Marketingtheorie"
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Marketingtheorie
Betriebswirtschaftslehre
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Backhaus, Klaus
Macharzina, Klaus
Pepels, Werner
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Tomczak, Torsten
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ECONIS (ZBW)
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Backhaus, Klaus
(
ed.
);
Mühlfeld-Kerstan, Katrin
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10014008654
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2
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
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