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~person:"Backhaus, Klaus"
~person:"Meffert, Heribert"
~person:"Peters, Kay"
~subject:"Market research"
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22.02.1996
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Backhaus, Klaus
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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ECONIS (ZBW)
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Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
);
Clement, Michel
(
contributor
); …
-
2001
-
3., komplett überarbeitete und erw. Aufl.
Persistent link: https://www.econbiz.de/10001591542
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2
Akzeptanzforschung bei technologischen Basisinnovationen : methodische Probleme und Lösungsansätze
Backhaus, Klaus
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 169-191)
.
1998
Persistent link: https://www.econbiz.de/10001301062
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