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~person:"Backhaus, Klaus"
~person:"Naudé, Peter"
~subject:"Automatisierte Produktion"
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Automatisierte Produktion
B-to-B-Marketing
56
Business-to-business marketing
56
Lieferantenmanagement
17
Supplier relationship management
17
Theorie
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Theory
16
Investitionsgütermarketing
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Deutschland
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Germany
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Business network
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Unternehmensnetzwerk
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Beziehungsmarketing
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Relationship marketing
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Industrial goods
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Industriegüter
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Marketing
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Bundling strategy
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Leistungsbündel
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USA
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Beschaffung
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Europa
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Europe
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Industrieprodukt
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Marketing management
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Marketingmanagement
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Procurement
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United States
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Bibliometrics
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Bibliometrie
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Business-to-Business-Marketing
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Confidence
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Firm performance
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Marketingstrategie
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Marketingtheorie
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Marktforschung
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Unternehmenserfolg
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Vertrauen
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Automated manufacturing
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Backhaus, Klaus
Naudé, Peter
Rohde, Harald H.
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Arnould, Eric J.
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Aufderheide, Detlef
1
Bergmann, Holger
1
Kliche, Mario
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Meyer, Joachim von
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Raff, Tilmann
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Richter, Michael
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Späth, Georg-Michael
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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ECONIS (ZBW)
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Marketing für Systemtechnologien : Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes
Backhaus, Klaus
;
Aufderheide, Detlef
;
Späth, Georg-Michael
-
1994
Persistent link: https://www.econbiz.de/10014005112
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Technologieintegration und Marketing
Backhaus, Klaus
;
Arnould, Eric J.
-
1990
Persistent link: https://www.econbiz.de/10000797246
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