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~person:"Backhaus, Klaus"
~person:"Roberts, John H."
~subject:"Market research"
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Backhaus, Klaus
Roberts, John H.
Malhotra, Naresh K.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
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From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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2
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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4
Marketing: ein Interpretationsversuch aus Münsteraner Perspektive
Backhaus, Klaus
;
Schneider, Helmut
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 13-29)
.
2007
Persistent link: https://www.econbiz.de/10003584356
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