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~person:"Backhaus, Klaus"
~subject:"Automated manufacturing"
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Automated manufacturing
B-to-B-Marketing
34
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Theorie
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Theory
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Investitionsgütermarketing
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Deutschland
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Germany
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Backhaus, Klaus
Rohde, Harald H.
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Arnould, Eric J.
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Aufderheide, Detlef
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Bergmann, Holger
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Kliche, Mario
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Meyer, Joachim von
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Raff, Tilmann
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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ECONIS (ZBW)
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Marketing für Systemtechnologien : Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes
Backhaus, Klaus
;
Aufderheide, Detlef
;
Späth, Georg-Michael
-
1994
Persistent link: https://www.econbiz.de/10014005112
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Technologieintegration und Marketing
Backhaus, Klaus
;
Arnould, Eric J.
-
1990
Persistent link: https://www.econbiz.de/10000797246
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