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~person:"Backhaus, Klaus"
~subject:"Betriebliches Informationssystem"
~subject:"Produktgestaltung"
~type_genre:"Bibliography included"
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Betriebliches Informationssystem
Produktgestaltung
B-to-B-Marketing
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Business-to-business marketing
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Investitionsgütermarketing
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Theorie
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Theory
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Germany
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Lieferantenmanagement
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Marketingstrategie
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Backhaus, Klaus
Kufferath-Kaßner, Stephan A.
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Kämpf, Gerhard
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Aufderheide, Detlef
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Bertram, Ralf
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Geipel, Peter
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Jacob, Frank
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Nikel, Ernst-Dieter
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ECONIS (ZBW)
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Marketing für Systemtechnologien : Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes
Backhaus, Klaus
;
Aufderheide, Detlef
;
Späth, Georg-Michael
-
1994
Persistent link: https://www.econbiz.de/10014005112
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