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~person:"Backhaus, Klaus"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
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Marken im Internet : Aspekte der Hybrid- und Onlinemarkenführung
Backhaus, Klaus
;
Sabel, Tatjana
- In:
Internetökonomie : ein interdisziplinärer Beitrag zur …
,
(pp. 45-70)
.
2006
Persistent link: https://www.econbiz.de/10003308414
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