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~person:"Backhaus, Klaus"
~subject:"Business process management"
~subject:"Business services"
~subject:"Lieferantenmanagement"
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Business process management
Business services
Lieferantenmanagement
Bundling strategy
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Backhaus, Klaus
Kaiser, Ulrich
34
Vogel, Alexander
29
Görg, Holger
28
Doloreux, David
26
Raff, Horst
21
Wagner, Joachim
21
Shearmur, Richard G.
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Parida, Vinit
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Léo, Pierre-Yves
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Miles, Ian D.
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Zenker, Andrea
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Burr, Wolfgang
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Herrmann, Thomas
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Kowalkowski, Christian
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Philippe, Jean
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Werr, Andreas
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Debaere, Peter
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Gallouj, Fai͏̈z
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Kaiser, Stephan
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Kelle, Markus
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Raddats, Chris
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Valk, Wendy van der
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Daniels, Peter W.
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
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2
Neue Professionalität des Marketing
Diller, Hermann
;
Backhaus, Klaus
;
Weddeling, Matthias
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 79-86)
.
2007
Persistent link: https://www.econbiz.de/10003507220
Saved in:
3
Zufriedenheit in industriellen Geschäftsbeziehungen
Backhaus, Klaus
;
Bauer, Matthias
- In:
Relationship Marketing : Standortbestimmung und …
,
(pp. 105-138)
.
2002
Persistent link: https://www.econbiz.de/10001703267
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