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~person:"Backhaus, Klaus"
~subject:"Business-to-business marketing"
~type_genre:"Case study"
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Business-to-business marketing
Betriebswirtschaftslehre
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Business economics
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Decision
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Germany
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Industrial goods
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Industriegüter
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Industrieprodukt
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Investitionsgütermarketing
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Backhaus, Klaus
Denize, Sara
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Olaru, Doina
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing
Backhaus, Klaus
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2003
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7., erw. und überarb. Aufl.
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