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~person:"Backhaus, Klaus"
~subject:"Konsumentenverhalten"
~subject:"Market research"
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Backhaus, Klaus
Malhotra, Naresh K.
23
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17
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5
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Marketing
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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ECONIS (ZBW)
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Marketing: ein Interpretationsversuch aus Münsteraner Perspektive
Backhaus, Klaus
;
Schneider, Helmut
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 13-29)
.
2007
Persistent link: https://www.econbiz.de/10003584356
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2
Die Beschleunigung von Produktlebenszyklen : eine Analyse unter Laborbedingungen
Backhaus, Klaus
- In:
Marketing
,
(pp. 157-187)
.
1997
Persistent link: https://www.econbiz.de/10001320638
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