Al-Ghamdi, Shumookh Abdul Aziz; Badawi, Nada Saleh - In: Cogent Business & Management 6 (2019), pp. 1-19
This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in … that corporate social responsibility activities have a strong and positive impact on customer satisfaction and loyalty. It … was also found that customer satisfaction is linked positively to customer loyalty. Findings from this paper are of …