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~person:"Badenes-Rocha, Alberto"
~subject:"Cognition"
~subject:"Consumer behaviour"
~subject:"Moving Image"
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Cause-Related Marketing
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eye-tracking
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Badenes-Rocha, Alberto
Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
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Ladeira, Wagner Junior
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Pagel, Sven
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International journal of advertising : the review of marketing communications
1
Psychology & marketing
1
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ECONIS (ZBW)
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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