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~person:"Badrinarayanan, Vishag A."
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social Web
Virtuelle Realität
Computerspiel
2
Konsumentenverhalten
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Social web
2
Video game
2
Brand
1
Game theory
1
Identification
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MMORPGs
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Markenartikel
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Online consumption communities
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Online multiplayer games
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Online retailing
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Online-Handel
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Aufsatz in Zeitschrift
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Badrinarayanan, Vishag A.
Sreejesh, S.
8
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
5
Dwyer, Brendan
5
Ghosh, Tathagata
4
Kim, Yongjae
4
Terlutter, Ralf
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Yoo, Byungjoon
4
Buchanan-Oliver, Margo
3
Chen, Huan
3
Evans, Nathaniel J.
3
Hennig-Thurau, Thorsten
3
Hwang, Yongjin
3
Kim, Sang Jin
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Ko, Yong Jae
3
Papagiannidis, Savvas
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Teng, Ching-I
3
Barnes, Stuart
2
Barsky, Jonathan
2
Bassiouni, Dina H.
2
Bellman, Steven
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Buijzen, Moniek
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Castronova, Edward
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Cauberghe, Veroline
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Chiou, Jyh-shen
2
Choi, Jeonghye
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Chovancová, Miloslava
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Dardis, Frank E.
2
Davis, Robert
2
Dens, Nathalie
2
Drayer, Joris
2
Fam, Kim Shyan
2
Flavián Blanco, Carlos
2
Goli, Mahendar
2
Guo, Yue
2
Hackley, Christopher E.
2
Hamari, Juho
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Journal of business research : JBR
1
Psychology & marketing
1
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ECONIS (ZBW)
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A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
2
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
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