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~person:"Bae, Mikyeung"
~person:"Simmonds, Lucy"
~subject:"Markenimage"
~subject:"experimental economics"
~subject:"web design"
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Markenimage
experimental economics
web design
Consumer behaviour
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Advertising effects
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Bae, Mikyeung
Simmonds, Lucy
Devetag, Giovanna
4
Polonio, Luca
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ROBU, Adriana-Emilia
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Guida, Sibilla Di
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an
eye-tracking
investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
2
Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
Saved in:
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