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~person:"Baecke, Philippe"
~person:"Odekerken-Schröder, Gaby"
~type_genre:"Arbeitspapier"
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Beziehungsmarketing
9
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9
Consumer behaviour
5
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4
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4
Automotive industry
2
Computer-assisted marketing
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Customer acquisition
2
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Baecke, Philippe
Odekerken-Schröder, Gaby
Van den Poel, Dirk
27
Homburg, Christian
16
Bauer, Hans H.
15
Piller, Frank T.
9
Bayón, Tomás
8
Murphy, Brian B.
7
Wangenheim, Florian von
7
Burmann, Christoph
6
Degryse, Hans
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Hammerschmidt, Maik
5
Helmig, Bernd
5
Leimstoll, Uwe
5
Maguiness, Paul
5
Neslin, Scott A.
5
Oehler, Andreas
5
Pescott, Chris
5
Sudhir, K.
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Bouckaert, Jan
4
Corsten, Hans
4
Enke, Margit
4
Helm, Roland
4
Hoyer, Wayne D.
4
Netzer, Oded
4
Ormrod, Robert P.
4
Paulssen, Marcel
4
Popescu, Ioana
4
Rudanko, Leena
4
Schwab, Pierre-Nicolas
4
Singh, Ramendra
4
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Maastricht Research School of Economics of Technology and Organizations
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Research memorandum / METEOR
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Research memorandum / METEOR, Universiteit Maastricht, Faculty of Economics and Business Administration
1
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ECONIS (ZBW)
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1
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
2
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
3
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
4
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
5
Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby
;
Ouwersloot, Hans
;
Lemmink, Jos
; …
-
2002
Persistent link: https://www.econbiz.de/10001780781
Saved in:
6
Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof
;
Odekerken-Schröder, Gaby
;
Van …
-
2002
Persistent link: https://www.econbiz.de/10001780782
Saved in:
7
The psychology behind commitment and loyalty : an empirical study in a bank setting
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780785
Saved in:
8
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780786
Saved in:
9
Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964
Saved in:
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