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~person:"Baecke, Philippe"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
4
Relationship marketing
4
Computer-assisted marketing
2
Consumer behaviour
2
Customer acquisition
2
Customer analysis
2
IT-gestütztes Marketing
2
Konsumentenverhalten
2
Kundenanalyse
2
Kundengewinnung
2
Räumliche Interaktion
2
Spatial interaction
2
Autocorrelation
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Autokorrelation
1
Automotive industry
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Customer value
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Data Mining
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Data mining
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Direct marketing
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Direktmarketing
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Information provision
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Informationsversorgung
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Japan
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Kfz-Industrie
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Kundenwert
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Marketing theory
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Marketingtheorie
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Conference proceedings
Hochschulschrift
Non-commercial literature
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Graue Literatur
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English
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Baecke, Philippe
Homburg, Christian
26
Van den Poel, Dirk
25
Bauer, Hans H.
21
Piller, Frank T.
17
Wiedmann, Klaus-Peter
16
Huber, Frank
13
Krafft, Manfred
11
Weerth, Carsten
9
Hammerschmidt, Maik
8
Murphy, Brian B.
7
Stock-Homburg, Ruth
7
Vollhardt, Kai
7
Wangenheim, Florian von
7
Bayón, Tomás
6
Breitner, Michael H.
6
Fürst, Andreas
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Meffert, Heribert
6
Reichwald, Ralf
6
Spiller, Achim
6
Young, Andrew T.
6
Benkenstein, Martin
5
Elhauge, Einer
5
Enke, Margit
5
Helmig, Bernd
5
Hennigs, Nadine
5
Maguiness, Paul
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Verhoef, Peter C.
5
Weber, Jürgen
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
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ECONIS (ZBW)
4
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Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
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2
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
3
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
4
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
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