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~person:"Baek, Tae Hyun"
~subject:"Artificial intelligence"
~subject:"Data security"
~subject:"Sustainable development"
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Baek, Tae Hyun
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AI robo-advisor anthropomorphism : the impact of anthropomorphic appeals and regulatory focus on investment behaviors
Baek, Tae Hyun
;
Kim, Min-Seong
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304127
Saved in:
2
Smiling AI agents : how anthropomorphism and broad smiles increase charitable giving
Baek, Tae Hyun
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 850-867
Persistent link: https://www.econbiz.de/10013209444
Saved in:
3
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
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