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~person:"Baena, Verónica"
~person:"Moore, Christopher M."
~subject:"Competitive strategy"
~subject:"International market entry"
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Competitive strategy
International market entry
Fashion
10
Mode
10
Brand management
6
Markenführung
6
Internationaler Markteintritt
5
Luxury goods
5
Luxusgüter
5
Textile distribution
5
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foreign entry mode choice
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Baena, Verónica
Moore, Christopher M.
McColl, Julie
5
Quer Ramón, Diego
5
Andreu, Rosario
4
Bai, Huifeng
4
Dikova, Desislava
4
Dimitratos, Pavlos
4
Elia, Stefano
4
Moore, Christopher
4
Piscitello, Lucia
4
Puck, Jonas
4
Schwens, Christian
4
Xie, Qunyong
4
Békés, Gábor
3
Claver Cortés, Enrique
3
Davies, Ronald B.
3
Gorynia, Marian
3
Guercini, Simone
3
Jeppesen, Tine
3
Ji, Junzhe
3
Kuo, Anthony
3
Muraközy, Balázs
3
Paul, Justin
3
Rienda, Laura
3
Wooster, Rossitza B.
3
Akbar, Yusaf H.
2
Amar, Jeanne
2
Ang, Siah Hwee
2
Arslan, Ahmad
2
Benischke, Mirko H.
2
Benito, Gabriel R. G.
2
Berger, Martin
2
Blanco, Luisa
2
Blesa, Andreu
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Bonetti, Enrico
2
Boyd, Britta
2
Brodowsky, Glen H.
2
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2
Caroli, Matteo
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European journal of marketing : EJM
1
European retail research
1
Innovative business practices : prevailing a turbulent era
1
International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
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ECONIS (ZBW)
6
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1
The effect of franchisor characteristics and host country features on the foreign entry
mode
: lessons from the Spanish franchise system lessons from the Spanish franchise system
Baena, Verónica
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
4
,
pp. 457-478
Persistent link: https://www.econbiz.de/10011932549
Saved in:
2
Insights on international franchising : entry
mode
decision
Baena, Verónica
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
Saved in:
3
Developing a value chain for fashion retailers : activities for competitiveness
McColl, Julie
;
Moore, Christopher M.
- In:
European retail research
26
(
2012
)
2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10009728699
Saved in:
4
The internationalization of fashion retail in today's modulating environment
Mandara, Gabriella
;
Moore, Christopher M.
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 292-316)
.
2013
Persistent link: https://www.econbiz.de/10011563776
Saved in:
5
The flagship format within the luxury fashion market
Nobbs, Karinna
;
Moore, Christopher M.
;
Sheridan, Mandy
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 920-934
Persistent link: https://www.econbiz.de/10009672355
Saved in:
6
Flagship stores as a market entry method : the perspective of luxury fashion retailing
Moore, Christopher M.
;
Doherty, Anne Marie
;
Doyle, …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10003949203
Saved in:
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