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~person:"Bagchi, Rajesh"
~person:"Barrio-García, Salvador del"
~subject:"Rebate"
~type:"article"
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Bagchi, Rajesh
Barrio-García, Salvador del
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Service business
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Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.
;
Barrio-García, Salvador del
- In:
Service business
10
(
2016
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
Saved in:
2
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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