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~person:"Bagusat, Ariane"
~person:"Schnittka, Oliver"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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6
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Bagusat, Ariane
Schnittka, Oliver
Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
11
Mazodier, Marc
11
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Der Markt : international journal of marketing
1
International journal of market research
1
Journal of business economics : JBE
1
KulturKommerz
1
Marketing : journal of research and management
1
Schmalenbach business review : sbr
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ECONIS (ZBW)
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1
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
3
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
4
Drivers of sponsor image in sponsorships : what we know from prior research
Schnittka, Oliver
- In:
Marketing : journal of research and management
6
(
2010
)
2
,
pp. 124-144
Persistent link: https://www.econbiz.de/10008772671
Saved in:
5
Professionelles Management als Erfolgsfaktor im Sponsoring
Schnittka, Oliver
;
Farsky, Mario
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10008799055
Saved in:
6
Management-Handbuch Bildungssponsoring : Grundlagen, Ansätze und Fallbeispiele für Sponsoren und Gesponserte
Bagusat, Ariane
(
ed.
);
Hermanns, Arnold
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003333129
Saved in:
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