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~person:"Bai, Billy"
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Konsumentenverhalten
Consumer behaviour
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Dress conformity
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approach behavior
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Journal of travel and tourism marketing
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Dress for success : the effect of exhibitors' dress conformity and self-construal on attendees' approach behavior
Sun, Jie
;
Choi, Choongbeom
;
Bai, Billy
- In:
Journal of travel and tourism marketing
35
(
2018
)
6
,
pp. 706-714
Persistent link: https://www.econbiz.de/10011918073
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