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~person:"Bai, Yuli"
~person:"Castaño, Raquel"
~subject:"Markenführung"
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Asia Pacific journal of marketing and logistics
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
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Understanding the value of street art for artists, consumers, and brands
Cárdenas, Diana
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10013358820
Saved in:
2
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
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