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~person:"Baier, Daniel"
~person:"Ferrell, Odies C."
~subject:"Market research"
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Market research
Market segmentation
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62H30 Classification and discrimination
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Baier, Daniel
Ferrell, Odies C.
Dolnicar, Sara
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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ECONIS (ZBW)
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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3
Marktsegmentierung
Baier, Daniel
;
Brusch, Michael
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 769-790)
.
2008
Persistent link: https://www.econbiz.de/10003573342
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