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~person:"Bailetti, Lucia"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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New product development
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Bailetti, Lucia
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Case studies in the beer sector
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Market orientation : transforming food and agribusiness around the customer
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Category convergence and product innovation : the competitive scenario for microbreweries
Santini, Cristina
;
Supino, Stefania
;
Bailetti, Lucia
; …
- In:
Case studies in the beer sector
,
(pp. 131-145)
.
2021
Persistent link: https://www.econbiz.de/10012504265
Saved in:
2
Marketing research and sensory analysis : a reasoned review and agenda of their contribution to market orientation in the food industry
Cavicchi, Alessio
;
Simeone, Maria Rosaria
;
Santini, Cristina
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 188-206)
.
2010
Persistent link: https://www.econbiz.de/10010474609
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