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~person:"Baker, Michael John"
~person:"Shaw, Eric H."
~subject:"Marketing theory"
~type_genre:"Article in journal"
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Marketing theory
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Baker, Michael John
Shaw, Eric H.
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Tadajewski, Mark
7
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4
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Madhavaram, Sreedhar
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing theory
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ECONIS (ZBW)
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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2
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Revisiting and revising Alderson's formula to measure the productivity of the aggregate marketing system
Shaw, Eric H.
- In:
Marketing theory
10
(
2010
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10008807077
Saved in:
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