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~person:"Bakir, Aysen"
~person:"Bratter, Herbert M."
~person:"Siebels, Astrid"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Konsumentenverhalten
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Bakir, Aysen
Bratter, Herbert M.
Siebels, Astrid
Hudders, Liselot
6
Wiedmann, Klaus-Peter
6
Gupta, Shruti
5
Halfmann, Marion
5
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Franz, Rainer
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international consumer marketing
1
Psychology & marketing
1
Schriftenreihe Marketing, Management
1
Trade information bulletin
1
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ECONIS (ZBW)
7
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1
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
3
Informationsverhalten der Generation 50plus im Rahmen der Reiseentscheidung
Siebels, Astrid
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003915226
Saved in:
4
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
Saved in:
5
Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Janßen, Nina
-
2007
Persistent link: https://www.econbiz.de/10003631718
Saved in:
6
The silver market in 1930
Bratter, Herbert M.
-
1931
Persistent link: https://www.econbiz.de/10001942084
Saved in:
7
The Silver Market
Bratter, Herbert M.
-
1932
Persistent link: https://www.econbiz.de/10002328671
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