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~person:"Bakir, Aysen"
~person:"Bratter, Herbert M."
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Konsumentenverhalten
Werbewirkung
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Zielgruppe
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Children
8
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8
Advertising effects
7
Fernsehwerbung
5
Gender
5
Geschlecht
5
Television advertising
5
USA
5
United States
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Advertising
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Consumer behaviour
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Psychology of advertising
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Bakir, Aysen
Bratter, Herbert M.
Hudders, Liselot
8
Buijzen, Moniek
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
6
Wiedmann, Klaus-Peter
6
Gupta, Shruti
5
Halfmann, Marion
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Reijmersdal, Eva A. van
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Cauberghe, Veroline
4
Cova, Bernard
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De Jans, Steffi
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Franz, Rainer
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Herstatt, Cornelius
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Luo, Xueming
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Pepall, Lynne
4
Sapi, Geza
4
Shankar, Avi
4
Wenzel, Eike
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Butt, Muhammad Mohsin
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Dens, Nathalie
3
Enneking, Ulrich
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Galeotti, Andrea
3
Gierl, Heribert
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Hennigs, Nadine
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Kirig, Anja
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Kohlbacher, Florian
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Kulczynski, Alicia
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Puntoni, Stefano
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Reiff, Joseph
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Russell, Cristel Antonia
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of advertising research
1
Journal of global marketing
1
Journal of international consumer marketing
1
Trade information bulletin
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ECONIS (ZBW)
9
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1
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
3
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
4
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
5
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
6
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
7
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
8
The silver market in 1930
Bratter, Herbert M.
-
1931
Persistent link: https://www.econbiz.de/10001942084
Saved in:
9
The Silver Market
Bratter, Herbert M.
-
1932
Persistent link: https://www.econbiz.de/10002328671
Saved in:
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