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~person:"Bakir, Aysen"
~person:"Chaloupka, Frank J."
~subject:"Advertising effects"
~type:"article"
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Advertising effects
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Bakir, Aysen
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of consumer marketing
1
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Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
2
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
3
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
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