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~person:"Bakir, Aysen"
~person:"Dholakia, Nikhilesh"
~person:"Singh, Ramendra"
~subject:"India"
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Bakir, Aysen
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ECONIS (ZBW)
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1
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
2
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Saved in:
3
Jugaad as frugal innovation in street entrepreneurship at the bottom of the pyramid
Singh, Ramendra
;
Gupta, Vaibhav
-
2013
Persistent link: https://www.econbiz.de/10010508772
Saved in:
4
Redefining the bottom of the pyramid from a marketing perspective
Yurdakul, Dicle
;
Atik, Deniz
;
Dholakia, Nikhilesh
- In:
Marketing theory
17
(
2017
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10011824981
Saved in:
5
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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