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~person:"Bakir, Aysen"
~person:"Dholakia, Nikhilesh"
~subject:"India"
~subject:"Psychology of advertising"
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India
Psychology of advertising
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Bakir, Aysen
Dholakia, Nikhilesh
Singh, Raghbir
4
Singh, Ramendra
4
Soni, Pavleen
4
Gupta, Shruti
3
Ahluwalia, Amardeep Kaur
2
Antony, Suresh Paul
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Chawla, Deepak
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Faheem, Hadiya
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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Journal of global marketing
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Journal of international consumer marketing
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Marketing theory
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ECONIS (ZBW)
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1
Redefining the bottom of the pyramid from a marketing perspective
Yurdakul, Dicle
;
Atik, Deniz
;
Dholakia, Nikhilesh
- In:
Marketing theory
17
(
2017
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10011824981
Saved in:
2
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
3
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
4
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
5
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
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