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~person:"Bakir, Aysen"
~person:"Hudders, Liselot"
~subject:"Advertising literacy"
~subject:"Fernsehwerbung"
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Advertising literacy
Fernsehwerbung
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17
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17
Advertising effects
15
Children
15
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15
Werbewirkung
15
Advertising
12
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Bakir, Aysen
Hudders, Liselot
Pelsmacker, Patrick de
4
Coffey, Amy Jo
3
Cauberghe, Verolien
2
De Jans, Steffi
2
Dens, Nathalie
2
Oates, Caroline
2
Panic, Katarina
2
Soni, Pavleen
2
Verhellen, Yann
2
Ahn, Jungsun
1
Andronikidis, Andreas I.
1
Arima, Akie
1
Auty, Susan
1
Becerra, Enrique P.
1
Bertolotti, Mauro
1
Bowen, Kevin
1
Boyle, Brett
1
Brady, Mairead
1
Brocato, E. Deanne
1
Buijzen, Moniek
1
Burton, Scot
1
Böttner, Sibylle
1
Cannon, Hugh M.
1
Carbajal, José Antonio
1
Castonguay, Jessica
1
Cauberghe, Veroline
1
Chaar, Wes
1
Charry, Karine M.
1
Chhabra, Ginni
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Cho, Eunji
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Daems, Kristien
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Daga, Anisha
1
Deng, Yiting
1
Folse, Judith Anne Garretson
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Fosu, Ignatius
1
Fries, Karin R.
1
Galbreth, Michael R.
1
García-Béjar, Ligia
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
9
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
3
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
8
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
9
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
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