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~person:"Bakir, Aysen"
~person:"Moschis, George P."
~subject:"Fernsehwerbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Fernsehwerbung
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Advertising effects
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Bakir, Aysen
Moschis, George P.
Coffey, Amy Jo
3
Hudders, Liselot
3
Cauberghe, Verolien
2
Panic, Katarina
2
Pelsmacker, Patrick de
2
Soni, Pavleen
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Ahn, Jungsun
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1
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1
Charry, Karine M.
1
Cho, Eunji
1
De Jans, Steffi
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Deng, Yiting
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Dens, Nathalie
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Folse, Judith Anne Garretson
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Fosu, Ignatius
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Landwehr, Stefanie C.
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
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2
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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3
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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4
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
5
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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