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~person:"Bala, Christian"
~person:"Bauer, Hans H."
~person:"Wang, Cheng Lu"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
12
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12
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6
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3
Beziehungsmarketing
2
Brand management
2
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2
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German
8
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Bala, Christian
Bauer, Hans H.
Wang, Cheng Lu
Sheth, Jagdish N.
40
Belk, Russell W.
21
Jacoby, Jacob
9
Bettman, James R.
7
Holbrook, Morris B.
6
Fitchett, James
5
Hewer, Paul
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Warde, Alan
5
Hansen, Ursula
4
Herr, Paul M.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Kaufmann, Hans Rüdiger
4
Laroche, Michel
4
Lee, In
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Thøgersen, John
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Aiello, Gaetano
3
Arsel, Zeynep
3
Askegaard, Søren
3
Carù, Antonella
3
Fam, Kim Shyan
3
Fischer, Wolfgang Chr.
3
Foxall, Gordon R.
3
Gbadamosi, Ayantunji
3
Grewal, Dhruv
3
Gázquez-Abad, Juan Carlos
3
Hamilton, Kathy
3
Haugtvedt, Curtis P.
3
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Beiträge zur Verbraucherforschung
4
International marketing review
1
Journal of consumer behaviour : an international research review
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
12
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1
Jenseits des Otto Normalverbrauchers : Verbraucherpolitik in Zeiten des „unmanageable consumer“
Bala, Christian
(
ed.
);
Schuldzinski, Wolfgang
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10012115230
Saved in:
2
Pack ein, schmeiß’ weg? : Wegwerfkultur und Wertschätzung von Konsumgütern
Bala, Christian
(
ed.
);
Schuldzinski, Wolfgang
(
ed.
)
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10012115221
Saved in:
3
Verbraucher in Geschichte und Gegenwart : Wandel und Konfliktfelder in der Verbraucherpolitik
Bala, Christian
(
ed.
);
Kleinschmidt, Christian
(
ed.
); …
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10012115229
Saved in:
4
Prosuming und Sharing : neuer sozialer Konsum : Aspekte kollaborativer Formen von Konsumtion und Produktion
Bala, Christian
(
ed.
);
Schuldzinski, Wolfgang
(
ed.
)
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10012115207
Saved in:
5
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
6
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
7
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
8
Economic development and consumer marketing in contemporary China
Wang, Cheng Lu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772853
Saved in:
9
The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859892
Saved in:
10
Special issue : The rising Chinese consumer
Wang, Cheng Lu
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789901
Saved in:
1
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