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~person:"Bala, Christian"
~person:"Bauer, Hans H."
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Bala, Christian
Bauer, Hans H.
Filieri, Raffaele
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Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
2
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1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
2
Die Wirkung von Avataren im elektronischen Handel : eine experimentelle Untersuchung unter besonderer Berücksichtigung des Vertrauenskonstrukts
Bauer, Hans H.
;
Neumann, Marcus M.
;
Mäder, Ralf
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10002766496
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