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~person:"Balabanis, George"
~person:"Bruhn, Manfred"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
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Brand management
Multinationales Unternehmen
Designation of origin
10
Herkunftsbezeichnung
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Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Markenimage
6
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Schweiz
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Beziehungsmarketing
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Buying reasoning
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Communication
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Consumer ethnocentrism
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Game theory
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Marken-Konsumenten-Beziehungen
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Balabanis, George
Bruhn, Manfred
Diamantopoulos, Adamantios
6
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Magnusson, Peter
5
Westjohn, Stanford A.
5
Grudecka, Anna
4
Jaffe, Eugene D.
4
Lee, Sangwon
4
Melewar, T. C.
4
Mukunoki, Hiroshi
4
Okoshi, Hirofumi
4
Papadopoulos, Nicolas G.
4
Aiello, Gaetano
3
Barnes, Liz
3
Bianchi, Constanza
3
Bruwer, Johan
3
Checchinato, Francesca
3
Du, Yunzhou
3
Echeverri, Lina Maria
3
Fong, Cher Min
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Han, C. M.
3
Harzing, Anne-Wil
3
He, Xinming
3
Higgins, David M.
3
Klein, Kristina
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Lahiri, Sajal
3
Mandler, Timo
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Merunka, Dwight
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Rashid, Arooj
3
Rojas-Méndez, José
3
Rosker, Eduardo
3
Sethuraman, Raj
3
Vescovi, Tiziano
3
Wang, Cheng Lu
3
Witek-Hajduk, Marzanna Katarzyna
3
Yeniceri, Tulay
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of international marketing
2
International marketing review
1
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ECONIS (ZBW)
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1
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
3
Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
Saved in:
4
Swissness als Erfolgsfaktor : Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung
Bruhn, Manfred
;
Schwarz, Jürgen
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10009551630
Saved in:
5
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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