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~person:"Balabanis, George"
~subject:"Internationales Marketing"
~subject:"Product"
~subject:"Social network"
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Internationales Marketing
Product
Social network
Designation of origin
8
Herkunftsbezeichnung
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Brand management
3
Markenführung
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Brand
2
Country image
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Markenartikel
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National culture
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Associative network
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Attitudinal rating scale
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Buying reasoning
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Consumer ethnocentrism
1
Country of origin
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Familiarity
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Game theory
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Global brands
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International marketing
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Measurement
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Messung
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Multinationales Unternehmen
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Psycholinguistics
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Balabanis, George
Magnusson, Peter
5
Westjohn, Stanford A.
5
Bruno, Pascal
4
Grudecka, Anna
4
Klein, Kristina
4
Völckner, Franziska
4
Ahlert, Dieter
3
Sattler, Henrik
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Backhaus, Christof
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Bandyopadhyay, Subir
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Berentzen, Johannes
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Carneiro, Jorge Manoel Teixeira
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Cerviño, Julio
2
Costanigro, Marco
2
Diamantopoulos, Adamantios
2
Farhangmehr, Minoo
2
García-de-Frutos, Nieves
2
Goemans, Christopher
2
Gorostidi-Martinez, Haritz
2
Han, C. M.
2
Higgins, David M.
2
Hornikx, Jos
2
Jin, Byoungho
2
Mai, Robert
2
McCluskey, Jill J.
2
Meurs, Frank van
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Moon, Byeong-joon
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Nobre, Helena
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Ortega Egea, José Manuel
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Ramkumar, Bharath
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Rice, Gillian
2
Samiee, Saeed
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Sohail, M. Sadiq
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Sousa, Ana
2
Vescovi, Tiziano
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International marketing review
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
2
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
3
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang
;
Balabanis, George
- In:
International marketing review
28
(
2011
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Saved in:
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