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~person:"Balabanis, George"
~subject:"Konsumentenverhalten"
~subject:"Product"
~subject:"Social network"
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Konsumentenverhalten
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Designation of origin
8
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Consumer behaviour
7
Brand image
6
Markenimage
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3
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Consumer ethnocentrism
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Balabanis, George
Diamantopoulos, Adamantios
19
Bruwer, Johan
9
Magnusson, Peter
8
Phau, Ian
8
Giraldi, Janaina de Moura Engracia
7
Westjohn, Stanford A.
7
Zdravkovic, Srdan
7
Aichner, Thomas
6
Grudecka, Anna
6
Papadopoulos, Nicolas G.
6
Ahmed, Zafar U.
5
Cheah, Isaac
5
Dekhili, Sihem
5
Govindasamy, Ramu
5
Grebitus, Carola
5
Maher, Amro A.
5
Witek-Hajduk, Marzanna Katarzyna
5
Achabou, Mohamed Akli
4
Aiello, Gaetano
4
Alvarez, Maria D.
4
Buller, Courtney
4
Campo, Sara
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Fong, Cher Min
4
Guzman, Francisco
4
Insch, Andrea
4
Josiassen, Alexander
4
Klein, Kristina
4
Lee, Richard
4
Li, Elton
4
Samiee, Saeed
4
Speece, Mark
4
Sun, Qin
4
Thøgersen, John
4
Vida, Irena
4
Völckner, Franziska
4
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Journal of international marketing
3
International marketing review
2
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
7
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1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
2
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
5
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
6
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang
;
Balabanis, George
- In:
International marketing review
28
(
2011
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Saved in:
7
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
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