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~person:"Balabanis, George"
~subject:"Nationalkultur"
~subject:"Product"
~subject:"Soziale Gruppe"
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Nationalkultur
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Soziale Gruppe
Designation of origin
8
Herkunftsbezeichnung
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
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3
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Rules of origin
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Associative network
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Attitudinal rating scale
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Buying reasoning
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Consumer ethnocentrism
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Country of origin
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Game theory
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Balabanis, George
Lee, Richard
3
Stepchenkova, Svetlana
3
Vida, Irena
3
Aashish, Kumar
2
Areiza-Padilla, Jose Andres
2
Aronczyk, Melissa
2
Asmat Nizam Abdul Talib
2
Costanigro, Marco
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Davoine, Eric
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De Nisco, Alessandro
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Dmitrovič, Tanja
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Farhangmehr, Minoo
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Gavish, Yossi
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Karoui, Sedki
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Mainolfi, Giada
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McCluskey, Jill J.
2
Mishra, Sita
2
Nobre, Helena
2
Papadopoulos, Nicolas G.
2
Raman, Prashant
2
Shichkova, Elena
2
Shoham, Aviv
2
Sousa, Ana
2
Su, Lijuan
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Tsai, Wanhsiu Sunny
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Tscheulin, Dieter K.
2
Zdravković, Stefan
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Abdul-Latif, Samshul-Amry
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Aguilar-Rodríguez, Iliana E.
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Ahmad, Muhammad Salman
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Akram, Muhammad Shakaib
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International marketing review
2
International journal of business and globalisation : IJBG
1
Journal of international marketing
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ECONIS (ZBW)
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1
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
3
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang
;
Balabanis, George
- In:
International marketing review
28
(
2011
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Saved in:
4
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
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