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~person:"Balachander, S."
~person:"Gu, Xian"
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Balachander, S.
Gu, Xian
Kannan, P. K.
63
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Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
2
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
3
Opportunities and challenges of using biometrics for business : developing a research agenda
De Keyser, Arne
;
Bart, Yakov
;
Gu, Xian
;
Liu, Qing
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012663279
Saved in:
4
Selling the premium in freemium
Gu, Xian
;
Kannan, P. K.
;
Ma, Liye
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 10-27
Persistent link: https://www.econbiz.de/10011955015
Saved in:
5
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
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