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~person:"Balaji, M. S."
~person:"Burmann, Christoph"
~subject:"Relationship marketing"
~subject:"Strategisches Management"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Strategisches Management
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
24
Brand management
22
Markenführung
22
Dienstleistungsqualität
16
Service quality
16
Customer satisfaction
14
Kundenzufriedenheit
14
Brand image
12
Markenimage
12
Brand
9
Markenartikel
9
Beschwerdemanagement
6
Complaint management
6
Viral marketing
6
Virales Marketing
6
Arbeitsverhalten
5
Confidence
5
Indien
5
Lieferantenmanagement
5
Service failure
5
Supplier relationship management
5
Vertrauen
5
Work behaviour
5
Customer integration
4
Deutschland
4
Einzelhandel
4
Germany
4
India
4
Kundenintegration
4
Retail trade
4
Social Web
4
Social web
4
Strategic management
4
Advertising effects
3
Arbeitszufriedenheit
3
Betriebliche Wertschöpfung
3
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17
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1
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Article
27
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
27
Aufsatz im Buch
9
Book section
9
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Collection of articles of several authors
4
Konferenzschrift
4
Sammelwerk
4
Aufsatzsammlung
3
Conference proceedings
3
Hochschulschrift
2
Thesis
2
Handbook
1
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1
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Language
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English
22
German
5
Author
All
Balaji, M. S.
Burmann, Christoph
Han, Heesup
52
Kumar, V.
49
Smith, Alan D.
48
Henry, Craig
45
Vrontis, Demetris
41
Hollebeek, Linda D.
38
Mattila, Anna S.
37
Verhoef, Peter C.
36
Gil Saura, Irene
35
Homburg, Christian
34
Svensson, Göran
33
Palmatier, Robert W.
32
Prentice, Catherine
30
Herrmann, Andreas
29
Bang, Nguyen
28
Kraus, Sascha
28
Kumar, Vikas
27
Loureiro, Sandra Maria Correia
27
Bruhn, Manfred
26
Grewal, Dhruv
26
Agnihotri, Raj
25
Klaus, Philipp
25
Hyun, Sunghyup Sean
24
Thaichon, Park
24
Walsh, Gianfranco
24
Huber, Frank
23
Matzler, Kurt
23
Parnell, John A.
23
Kohtamäki, Marko
22
Köseoglu, Mehmet Ali
22
Naudé, Peter
22
Quach, Sara
22
Ruyter, Ko de
22
Wong, IpKin Anthony
22
Evanschitzky, Heiner
21
Foss, Nicolai J.
21
Hitt, Michael A.
21
Thrassou, Alkis
21
Harrigan, Paul
20
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Published in...
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Journal of business research : JBR
7
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of hospitality management
1
Journal of business economics : JBE
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Marketing : ZFP ; journal of research and management
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
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ECONIS (ZBW)
27
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27
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Date (oldest first)
1
Measuring effectiveness of customer relationship
management
in Indian retail banks
Padmavathy, C.
;
Balaji, M. S.
;
Sivakumar, V. J.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
4
,
pp. 246-266
Persistent link: https://www.econbiz.de/10009581865
Saved in:
2
Multi-Channel-
Management
bei Premiummarken
Burmann, Christoph
;
Wenske, Verena
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 11-15
Persistent link: https://www.econbiz.de/10003384331
Saved in:
3
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
6
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
9
Does relationship communication matter in B2C service relationships?
Balaji, M. S.
;
Roy, Sanjit
;
Khong Kok Wei
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
Saved in:
10
Together we tango : value facilitation and customer participation in Airbnb
Jiang, Yangyang
;
Balaji, M. S.
;
Jha, Subhash
- In:
International journal of hospitality management
82
(
2019
),
pp. 169-180
Persistent link: https://www.econbiz.de/10012121670
Saved in:
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