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~person:"Balaji, M. S."
~person:"Fetscherin, Marc"
~subject:"Konsumentenverhalten"
~type:"book"
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Konsumentenverhalten
Beziehungsmarketing
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Brand
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Brand management
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Balaji, M. S.
Fetscherin, Marc
Usman, Osly
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
2
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
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